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 Russia’s Largest Cable Provider Tunes into Customer Service With SAP
National Cable Networks (NCN), Russia’s largest cable television provider, is using the SAP® Customer Relationship Management (SAP CRM) application for telecommunications from SAP AG (NYSE: SAP) to improve productivity and help provide better service to its 4.7 million cable television, Internet and telephone subscribers.
SAP NEWSBYTE - April 26, 2010 -
Operating in a dynamic and competitive market, NCN recognized the need to invest in technology in order to maintain market leadership and manage the rapidly growing demand for digital television, Internet and VoIP telephony services. To better serve existing customers and continue expansion, the company needed a solution to integrate customer information, billing, service activation and infrastructure management systems in one unified customer interaction center.
SAP CRM, part of SAP® Business Suite, plays a central role in improving productivity and service in NCN’s customer service organization, helping advisors resolve customer issues quickly by giving them fast access to subscriber information. Advisors also have the information they need at their fingertips to inform customers about new products and services, which helps retain and expand subscriptions. In addition, SAP CRM has helped reduce the length of calls, which has helped increase customer satisfaction.
To learn more about how National Cable Networks is using SAP Customer Relationship Management to improve employee productivity and help retain existing and gain new customers, view the SAP TV video, “NCN: Winning Customers in Russia.”
Media Contact:
Shabana Khan, SAP, +1 650 461-1332, shabana.khan@sap.com, PDT
Source: www.sap.com |
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